Principles You Assessment Team
Supporting the Fortitude Global Cohort through self-awareness, insight, and leadership development.
As part of the Fortitude development process, cohort members complete the Principles You assessment — a structured tool that helps individuals better understand how they think, engage with others, and apply themselves in professional environments.
The assessment introduces participants to a range of personality archetypes and orientations, reinforcing that there are no “right” or “wrong” profiles — only different ways of contributing and leading.
What Participants Gain
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A personalized assessment profile and archetype insights
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One-on-one feedback and interpretation sessions
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Cohort-level observations and themes
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Practical application to their professional development plans
Meet The Assessment Team
Business advisor and executive coach with a focus on leadership and talent development
Gene is a founding partner of Project Management Advisors and brings decades of experience in business leadership, real estate, and talent development. He has led the growth of organizations and now focuses on advising individuals and teams on strategy, operations,and career development. As a certified Principles You coach, he supports participants in understanding their leadership tendencies and applying them
in a meaningful way.
Executive coach and talent leader specializing in leadership development
Sonia brings over 30 years of experience
in talent management, recruitment,
and leadership development within the
AEC and real estate industries. She has
worked closely with executive teams
and emerging professionals to
develop talent strategies and guide
career growth. Through Fortitude, she
helps participants translate self-awareness
into practical, actionable development.
Talent and leadership professional focused on career development and coaching
Amy is a talent acquisition leader with
over a decade of experience across the
architecture, engineering, and construction
industry. She has built and scaled recruiting functions, advised organizations on talent strategy, and coached professionals through career development and transitions. Her work with
Fortitude focuses on helping participants interpret their assessment results and apply them
with clarity and confidence.
Why This Matters
Fortitude integrates structured assessment and professional coaching into its program to complement global peer learning and mentorship.
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By combining self-awareness with practical application, participants gain a deeper understanding of how they lead, collaborate, and grow — enabling them to contribute more effectively within their organizations and across the built environment.